Selling underwear, promoting adoption

Does adoption sell underwear? I was just about to hit "Buy Now" on my Jockey bra order, when I saw the plea: "Give $1 today and bring comfort to adoptive families tomorrow" and a link to "Jockey Being Family." At the site I learned that "Jockey Being Family is our company's commitment to help strengthen adoptive families for successful futures."  Jockey has donated more than $3.5 million to adoption organizations.

Well I thought, maybe this is okay. Families that adopt hard to place children need all the help they can get. But then I saw this: Jockey offers best-in-class adoption benefits to employees. The adoption process can be costly and time-intensive. At Jockey, we're proud to provide an extensive adoption benefits package to our employees including a $10,000 stipend per child each year and resource and referral services."(Emphasis added.)