Marketing Adoption

Reading the Annual Report of Open Adoption & Family Services of Portland, Oregon is always an eye opener. Like any business, it glosses over negative results and pumps up plans to expand its customer base and increase production.

According to the 2008-09 Report, adoptions were down from 56 in 2007-08 although it’s not clear by how much. It claims 53 completed adoptions although other figures in the report indicate 47 placements in 2008-09. The decrease may have resulted from the poor economy – if you’ve lost your high-paying hi-tech job, deferring parenthood or taking a freebie from the foster care system rather than plunking down big bucks to an upscale adoption agency is a good way to cut costs. Still, according to its 2007 990 report, filed this May with the IRS, OA&FS had revenues of $1,273,898 which translates to $22,500 per kid in 2007-08 which of course would have gone a long way to helping their natural families raise them.

OA&FS is dealing with this downturn through marketing aimed at Prospective Adoptive Parents who were considering black and brown kids from abroad. US ratification of the Hague Convention and reports of widespread corruption in foreign adoptions has made these kids more difficult to acquire and OA&FS is hoping to benefit from a new-found, recession-spurred interest in domestic adoption.

Of course, as OA&FS creates more demand, it needs to produce more supply. According to the Annual Report, it “conducted outreach presentations to over 2,500 health professionals, social workers, and others regarding its “unique open adoption services.” The outreach included a “Pregnancy Options Dialogue” with Planned Parenthood and other partners.

OA&FS has trained over 200 Oregon Department of Human Services caseworkers about its program. “Having the ability to make a voluntary adoption plan through OA&FS supports birthparents in making a proactive choice, provides the child immediate permanency and diverts a case away from the already burdened state system.” One can only wonder how voluntary the adoption plan is with a DHS caseworker breathing down a mother’s neck. (“Don’t want the State to take your baby? GIVE him away!”)

OA&FS is increasing its efforts to plow the fertile teen ground. According to the Report currently only about 25 percent of the 13,000 to 14,000 women who surrender newborn infants are teens. “Agency staff reached out to Planned Parenthood Teen Councils and teen support groups.” In addition OA&FS “presented a workshop at the Oregon School-Based Clinic conference. ...Throughout the year, OA&FS counselors shared information about open adoption to over 350 teens attending public and alternative high schools, and the professionals who work with them.”

Oregon and Washington have recently mandated more comprehensive sex education in public schools and OA&FS has found sex ed classes to be “an ideal opportunity to increase access to adoption resources for students and to increase adoption-related training for teachers, counselors, and school nurses.” OA&FS’s well-paid Executive Director, Shari Levine ($103,283 including benefits in 2007-08), boasts that using her position as co-chair of the Teen Pregnancy and Young Parent Network for Multnomah County (Portland), she “has made great strides toward the inclusion of pregnancy options as part of sex education in schools.”

OA&FS has found a potential goldmine in the Latina population because, according to the Report, 53 percent of Latinas in the US will have at least one pregnancy before age 20. To mine the supply of possible babies from the Latina population, OA&FS has added bilingual staff to recruit Latinas, a group that has been resistant to giving their children to strangers, apparently because Latinas are unfamiliar with the more “advanced” customs of their adopted country.

OA&FS reports that the average age of OA&FS birthmothers was 25; the average age of birthfathers, 28; adoptive parents, 40. Me, I wonder how many of those parents, average age 40, consider themselves to be "infertile." Which is of course, the biological norm for a woman aged 40.

Seventy-four percent of the children surrendered had zero to mild prenatal exposure to drugs or alcohol. By including this information about the natural parents, OA&FS makes its product more attractive to those considering “building their families through adoption.” Of course, these facts also raise the question of why these infants are available for adoption in the first place. It’s kind of like banks today which only lend money to those who don’t need it.

OA&FS also reports that fourteen or 30 percent of its adopting families in 2008-09 were gay or lesbian. I have mixed feelings about this. When I surrendered my daughter in 1966, it was so she could have a married mother and father which I had learned from health ed classes and the media (particularly Ann Landers and TV sit coms) constituted a proper family. The desirability of the nuclear family, however, is apparently a thing of the past, except perhaps to religious conservatives.

I have no love for the “Leave it to Beaver” family model which would have excluded me as a single parent. On the other hand, the image of newborn infants leaving their mothers’ arms to be raised by a couple of men in their 40’s who have no biological connection to them leaves me cold as well, particularly when their natural mothers are healthy women in their 20’s, not at all like the hip and smart-ass teenager portrayed in Juno. Let me add before I get accused of homophobia, that I have no problem with gays, single persons, or anyone else adopting or fostering children who need homes.

Lifegivers: The Girls Who Came to Stay

In its Summer, 2009 newsletter, Open Adoption and Family Services, Inc., an adoption agency in Portland, Oregon reported on its “Lifegivers” retreats held in Eugene, Oregon and Seattle May 30th.

There were no retreats in my day, the not-always swinging Sixties. I left home in shame and returned pretending my pregnancy and surrender did not happen. I hid in a small room in a shabby hotel in the Tenderloin district of San Francisco, a city where I knew no one. When I left San Francisco sans my heart two months after my first daughter Megan was born, I worked mightily to forget why I had been there.

Years later, I attended support groups led by birthmothers where we told of our sorrow and regret. A prime villain in our discussions was the adoption agency social worker.

It’s different today. We were The Girls Who Went Away; today there is a new breed of birthmothers, The Girls Who Came Back. They return each year to attend an adoption agency sponsored retreat led by a social worker (“counselor”), the purpose of which is to “nurture and honor birthmothers.” The mothers “talk about their adoption journey” and are counseled on “transitioning to the role of a birthmother and developing a healthy relationship with their child’s adoptive family.” The women “shared words of wisdom, empowered one another to be honest with their child's adoptive family, and encouraged one another to live life fully."

Participants had chair massages, painted pottery or made beaded bracelets, and ate pizza. They received gifts including cheeses, flowers, candy, soap products, and gift certificates donated by local businesses and adoptive parents. The Seattle women also had a visit from The Heartsparkle Players, a theatre troupe that practices Playback Theatre where members of the audience share their stories and the actors improvise a short piece reflecting the themes from their story.

In spite of the praise and the pizza, the tears flowed. “During these moments, the air filled with incredible empathy and compassion as they passed the tissue boxes from one side of the circle to the other.” The truth is that whether you’re a lifegiver, firstmother, birthmother, natural mother, real mother, or just a mother, adoption is always painful.

I wonder about the counselors who lead these events, seeing women who had recently given birth and placed their infant in the arms of a stranger join older mothers who return year after year. (“The most recent ‘placement’ had been two weeks prior to the retreat, and the longest was nearly 24 years ago.”) What do these counselors feel as they face women whom they caused to lose their child? Can these counselors reconcile their contention that these mothers whom they describe as “beautiful, insightful, and loving” are incapable of mothering their own child?

There is something twisted, even Machiavellian, about a group of birth/first mothers convinced that their value is in “developing a healthy relationship with their child’s adoptive family.” My cynical side thinks the agency has an ulterior motive in these retreats: keep the mothers happy so that they don't cause trouble for the adoptive parents, or bad-mouth the agency to other women considering adoption. The agency social workers who created these events might think they are “servicing” their clients, but it would be better for everyone if they turned their attention to diminishing their client base in the first place. When we post at FirstMotherForum, sometimes an ad pops from Spence-Chapin agency of New York like this:

Adopt a Baby

Loving Families Needed. Domestic & Intl programs

Knowing what we know about the dearth of adoptable healthy infants in this country, their “birthmother” events strike me as specious. As do the “lifegiver” retreats in Seattle and Eugene.