' [Birth Mother] First Mother Forum: Kay Jewelers
Showing posts with label Kay Jewelers. Show all posts
Showing posts with label Kay Jewelers. Show all posts

Wednesday, February 5, 2014

Take that offensive Kay Jewelers ad off the air!

Lorraine
Dear Mark Light, President and CEO of Kay Jewelers:

To say that the adoption commercial you are currently running for the "open heart" jewelry is triggering negative emotions with millions of people does not adequately describe the feelings that those 30 seconds rile up in me, as well as millions of other people, birth mothers as well as adoptees.

While you celebrate the happiness of the couple who receive a newborn baby, you denigrate the impact of the adoption on the mother who has recently given birth and is reeling with the loss of her child. You may have seen animals with newborns on nature programs on television, and seen what happens when newborns are separated from their mothers. Whales, lions, horses--all have that instinct to keep their newborns close. It is not different for humans. No mother gives up a child without trauma.