' [Birth Mother] First Mother Forum: sending black babies abroad for adoption
Showing posts with label sending black babies abroad for adoption. Show all posts
Showing posts with label sending black babies abroad for adoption. Show all posts

Thursday, October 16, 2014

Cheerios video promotes gay equality but smacks of racism

Jane
There's a dark side to the Cheerios ad featuring a white gay Canadian couple with a darling little black girl, likely an American child, beyond the loss inherent in adoption. The ad smacks of colonialism, promoting the superiority of white homes as it promotes gay adoption.

The nearly three-minute video is of course intended to make us feel positive about Cheerios, manufactured by General Mills. While others have praised the ad for its positive image of gay men, how would the world feel about two gay black men raising a white baby? We seriously doubt it would have the same wide acceptance and elicit huzzahs from liberals. 

I'm not feeling my Cheerios in watching this ad, Actually I'm downright uncomfortable how the ad portrays adoption as sugar and spice and everything nice just like Cheerios.